7 quick-fire ways to do Facebook marketing like a pro

15 July 2020By Ayleesha

7 quick-fire ways to do Facebook marketing like a pro

Do a brief Google search and you’ll be bombarded with ways to make Facebook marketing work (or not work) for you. Don’t forget though that even the most authoritative of websites won’t know the intricate details of your business specifically, or your own unique circumstances. After all, what works for one business may not work for another.

This is why we recommend working on your Facebook marketing strategy with us at LeadSocial. We will spend time getting to know you and your business inside out, and recommend the very best plan possible. But to get your creative juices flowing first, why not have a quick look at our handy tips.

1. Know your audience

There’s no point in trying to sell a brand new model of washing machine to an 8 year old. Or pushing your amazing new feminine hygiene product on, well, a man.

To achieve Facebook marketing success, understanding your audience is crucial. It’s all about getting the right product to the right customer at the right time as efficiently as possible. By defining the people you’re trying to attract, you can provide the most valuable, relevant content to them.

2. Decide how you’re going to measure success

How will you measure and evaluate your social media plan to determine its effectiveness? For example, will you measure success in conversions, or number of times your Facebook page was viewed perhaps? Only when this is clear will you know your return on investment (we actually did a really good blog post on this recently).

3. Mine the data!

The Facebook platform has all sorts of handy facilities for accessing and manipulating data. The most popular uses for this data include analysing campaign success, pinpointing anything that isn’t quite working and improving customer service. It’s also a chance for you to gain valuable insights about customer behaviour and current trends.

4. Keep copy short and sweet

Sharp, easy to read copy is king. Too much of it – especially if it’s hard to read or packed with jargon – just puts people off.

The fact is that the average reading age of the UK population is 9 years. So if your kids can’t follow your Facebook posts then you’ve probably lost the battle already.

The friendly social media marketing experts are LeadSocial can help you with this and get your content up to scratch.

5. …but make it valuable

The fastest road to valuable content lies in getting your audience to have confidence in your brand. Your content should be creative, fun and easy to share to get your potential new customers hooked. Visual content is generally better for this than posts that are more text heavy, as visuals tend to be more interactive.

6. Make sure there’s a call-to-action

When writing your Facebook post, make sure there’s something in there that guides the reader to do something. This might be “sign up to our blog” for example, or “meet the team”.

Go for unambiguous, directional words like discover, start or explore. These are particularly useful if you want your users to visit a product page or find out more about your company. But if you’d rather they purchase something, go for “buy now” or similar.

7. Talk to the professionals

We’ve included the basics here but like most things there’s far more to effective social media marketing than meets the eye. So why take a stab in the dark when LeadSocial can manage all your social media marketing for you?

Simply choose from our range of outstanding value packages and let us do the rest. No hassle, no mistakes, just high quality social media marketing that works.

Reach out to us today and see where a kick-ass social media marketing strategy can take your business.