Get ahead of the curve: Social marketing trends of 2021

15 January 2021By Ayleesha

Get ahead of the curve: Social marketing trends of 2021

 

2020 was a challenging year for the economy and many businesses will be glad to see the back of it. But what should we be thinking about in 2021? Undoubtedly COVID-19 has changed the way in which we work, shop and interact and this is set to continue. This short blog discusses what to expect and how you can shape your social media platforms to be as ready as you can be.

 

Why not see what LeadSocial can do for you? Social media management is going to be a valued service going forward, so get ahead of the game and come have a chat.

The internet vs. online

It’s no surprise that year on year, business done over the internet grows exponentially. We are going to see a continued rise in internet sales in 2021 – people see it as a safer alternative to the high street. So how are you going to monopolise on this? Get your social media platforms working for you by using optimisation, repurposing and shaping your website to bring customers in. LeadSocial can help with this – find out how.

 

The Customer is King

Since the rise and rise of social media, businesses have been slow to adapt to the use of platforms to engage with their customers, both existing and prospective. As we live our lives more and more on the internet and social media, a solid customer service approach is key to attracting and retaining customers. This will be even more relevant in 2021 as we see behaviour changing in light of the pandemic. People want instant access for when things go wrong, and online chat is a convenient and effective way for people to talk to you directly.

 

Video marketing

Not so long ago, online videos were reserved for websites that could afford the infrastructure to support them. These days, videos are everywhere and with the abundance of mobile data plans, people are watching dozens of videos a day. This is a trend that is only going to go one way (up, for those at the back) and so 2021 will see businesses embracing their use. It’s time to put the “You” in YouTube! Think about how you could use videos on your social media platform, and give us a shoutif you want some pointers.

 

Environmental Credentials

Whether you are a climate change activist or denier, it’s obvious that in 2021 the environment will continue to be top of the agenda for many people. With this in mind, you need to get on board with promoting how environmentally friendly your business is, as well as your products. Social media will be key in promoting renewable energy, electric cars, and a move away from plastics.

 

Go Mobile, Be Mobile

Mobile phones will continue to dominate the technological landscape in 2021. Make your website mobile friendly and be “mobile” in terms of your messaging across social media. Stay on trend and you won’t go far wrong.

 

Check back in with usfor more updates and look forward to a great new year!

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