Hashtags: How to use them the right way 

01 November 2021By Michelle

Hashtags: How to use them the right way 

Just about everyone has some idea of what a hashtag is in social media these days. But when it comes to social media for your business, there are some things about doing hashtags well that you should know.

When done properly, hashtags (# signs that help categorise social media content) mean that users can find related content more easily. They can make your messages much easier to spot, hopefully increasing social shares. Get them wrong though and you’ll likely get the opposite effect.

To help, the LeadSocialteam has put together five handy tips to make your hashtags fizz.

  1. Go for something topical

The news is filled with topical issues all the time; everything from Covid to price rises to crazy weather!

So is there something happening in the world right now that you can relate to your business in some way? If so, find a hashtag that already exists and jump on the back of it – as well as creating some unique ones of your own! It’s a great way to get your brand noticed.

  1. Get people to feel something!

People remember posts better if they have some emotion attached to them – and they’re more likely to share them too. So whatever you’ve posted on Facebook, Twitter or Instagram, add a hashtag that gives them all the feels.

  1. Make sure it’s consistent with your brand

Social media content is obviously pretty informal but still try to make it ‘sound’ like your brand. A couple of essentials to keep in mind here:

  1. Technically, you have as many hashtags as you like in one post but be careful not to make it spammy. Twitter recommends using two at the most.
  2. If you’re creating a new hashtag, do some research first. Make sure it’s something you’re happy to be affiliated with.
  3. Keep your hashtags short and snappy

This one’s pretty basic but we need to highlight it – keep your hashtags short. They should be just a couple of words or a very short phrase #trynottowriteyourwholelifestoryinonehashtag. It can get confusing. And of course, you’ll need to bear in mind your character limit, especially if you’re using Twitter.

  1. Got an event coming up? Give it a hashtag

Maybe there’s a convention or a festival coming up that your business will appear at? Well this is the perfect opportunity to shout about it in your social media posts and give them a hashtag. Even if you aren’t constantly posting about it, the event itself (especially if it’s very big) will mean loads of people are probably already mentioning it. And that gives you a ton of free promotion, especially amongst your target audience.

Get to work!

Hashtags aren’t always easy to get your head around but that’s where LeadSocialcan help. Once you get started, you could well see your conversions rocket.

Why not drop us a lineor take a look at our great value support packages. There’s also a large range of social media-related topics throughout the rest of our blog. Get stuck in!

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