How to find the best social media management agency for your business

01 August 2021By Michelle

How to find the best social media management agency for your business

Finding the time, energy and resources to keep your social media presence going is tough – but you’re not alone! Juggling the expectations of your customers alongside creating new and innovative posts, checking stats and answering queries can be a full-time job in itself, and it’s easy to let things slide.

With so much to do every day simply to keep your business ticking over, we know how hard it can be. Many businesses, especially small and medium sized enterprises and start-ups, simply don’t have the capacity to take on social media management in-house. This is where a social media marketing and management agency like us at Lead Social can be a real lifesaver. But with so many out there, which one should you choose?

In this quick guide, we’ll take a look at what makes a really good social media management company and what questions you need to be asking yourself when shopping around. Make sure your experience is a positive one!

1. What services and expertise do they offer?

First of all, do your homework. What are the strengths of the agency, and what exactly do they specialise in?

For example, some social media companies may be more specialised in particular sectors, like bricks-and-mortar retailers. Others might have more experienced in e-commerce or web-based enterprises.

Bear in mind too that some social media outfits offer lots of general support whereas others are quite niche. Also, some agencies may provide secondary services like content marketing or SEO that go beyond just social media support. It’s also well worth considering how hands-on (or hands-off) you want your chosen agency to be.

2. Do they actually fit within your budget?

Like anything, some places you’ll try will seem really expensive, some are cheaper and some are just about right for your budget. So before you totally set your heart on a social media marketing agency, make sure they not only provide the services you need but that you can also realistically afford them.

The good news? Investing in an agency doesn’t have to be a pain in wallet. At LeadSocial we make sure our prices are always competitive with no hidden extras or nasty surprises. Why not check out our great value packages to find one that suits you.

3. Check they don’t use bots

Building your online and social media presence should be organic. But unfortunately, many unscrupulous social media marketing companies use bots to try and increase your following, which actually violates the terms of many social media platforms. So you could in fact find yourself barred (the exact opposite of what you’re trying to achieve).

At Lead Social we never use bots. We’re all about building strategies that maximise your social media presence effectively but ethically.

4. See what other clients have said

Word of mouth counts for a lot – so check out their reviews. Use Google to see what work they’ve completed for other clients, and what people are saying about them. A recent, detailed, extensive portfolio of clients is often a good sign. And don’t forget to see if their previous clients work in a similar industry to you to give yourself the bigger picture.

So we’ve looked at the most important things to consider when picking a social media marketing agency. There are certainly many perks in outsourcing your social media! But if you’d like to know more (and check out if Lead Social could be a match for you) then why not get in touch with our friendly team. We’d love to have you on board!