How to manage your social media presence more efficiently

01 September 2020By Michelle

How to manage your social media presence more efficiently

Managing the social media for your business shouldn’t be an uphill struggle. It needs to be something that works for you, and that compliments your overall marketing strategy. By making the best use of the social media options available, you know that every penny you invest in it is working hard to bring a solid return.

But what are the most efficient ways of managing your social media? Here we take a look.

Be choosy (and know where your audience is)

It’s tempting to sign up to every social media platform you can think of, but keeping on top of them is hard work. If you’re not careful, your social media marketing strategy can go from straight-forward to overwhelming very quickly.

We say sometimes less is more. Rather than spreading yourself too thin, it’s better to just focus on a couple of channels and do them really well. You can always add more platforms later if you wish.

A good place to start is some research (which the expert team at LeadSocial can help you with). This will mean you can see which platform your target audience uses most and therefore which ones are most suited to your business.

Use social media management tools

Running a series of effective social media campaigns is almost impossible without the right tools. These tools can help you automate your tasks as much as possible, reducing people power and management time. After all, managing posts at 3am isn’t really much fun – especially at the weekend.

Have a go-to guide of responses

Responding well (and quickly) to comments and complaints does wonders for customer satisfaction, not to mention your brand’s reputation. It shows your followers that you care about their experience, and that you acknowledge their concerns.

The problem is, responding to your customers can be a full time job in itself. It’s all too easy to get totally wrapped up in questions and comments and before you know it a whole day has gone past. This is why we recommend having a social media guide – a set list of answers to the most commonly asked questions with various templates that you can tweak as a reply. This will not only simplify things, it’ll speed up your responses too without compromising on quality. If you have a number of staff answering, it also helps keep things consistent.

If you need some help with this, LeadSocial can offer specialist tips and advice. Feel free to get in touch and discuss your requirements.

Organise your workflow

If you’ve got multiple social media platforms then it’s well worth using tools that keep everything in one place. That way you can post and manage content and replies as well as monitor statistics. It also means that posts can be relevant and timely, without the risk of you or your team forgetting.

Top tip:We recommend using a platform like HootSuite to manage all your social media channels at once. It works with all the online social media favourites like Facebook, LinkedIn and Twitter and comes with a host of monitoring tools and settings. If you’d like to chat us about which social media management platform would best work for your business, please do reach out.

Feeling swamped by social media management?

LeadSocial is here to help. We take the hard work out of social media marketing, no matter what size your business is and how big you want it to grow. When you work with us, we’ll take on all aspects of social media management for you, freeing up your day to get on with running your business.

Start the conversation today.

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