Why social media management is something your business really can’t do without

15 September 2020By Michelle

Why social media management is something your business really can’t do without

Social media management is basically about the implementation of your social media strategy. But it goes a little deeper than simply commenting and tweeting – it’s more about how your social media offering relates to your wider digital marketing efforts.

Having an effective social media strategy means using social media platforms to build brand awareness, generate leads and make sales. Managing this well is crucial because there’s a number of different things at stake here, like how you engage with your customers and the strength of your business reputation.

But why else is social media management so important for a business?

According to Statista.com, there are 45 million active social media users in 2020 in the UK. With this in mind, can your business really afford to miss out?

Regardless of what industry your business is in, or who your customers are, social media can help increase your customer base and grow your brand. Plus, you don’t even need to be signed up to every social media site you can think of in order for it to work. Being regularly present on just a couple of them (and carrying out your strategy well) is likely to be far more effective than being all over the place but only rarely posting.

Here are our top 5 reasons why you should be using actively engaged in social media management:

1. Reaching more people

Internet searches rely on users looking specifically for the products you sell, whilst email marketing can only reach existing customers. But the great thing about social media is that it reaches the widest possible audience for free.

Thanks to social media, your business can suddenly reach world-wide audiences organically. Your profile is likely to be spotted by thousands or millions of people who may otherwise have never heard of your business. Posts that you write can then link back to your website, not only boosting sales but improving your SEO too.

2. Shouting about your good bits

Proud of something your business is doing? Then tell the world using social media! Maybe you’ve raised money for charity, or you only stock ethically sourced products. Whatever it is, why not see how LeadSocial can help you shout it from the rooftops.

3. Customer service

When customers have a problem or want to ask a question, they need it sorting pronto. Social media contact is instant and 24/7, meaning you don’t have to constantly have a customer service team on the phone or answering long-winded emails. Reckon finding time to manage your social media will be tough? Then LeadSocial can do it for you with our great range of plans to suit.

4. Staying in the loop

The business world moves fast and there’s always industry news to follow (all whilst keeping an eye on your competitors of course). Following what other businesses are doing, as well as what industry professionals are saying, can make your content more useful and relevant. Social media is also perfect for gaining inspiration about what to do next, or when the next networking event may be.

5. Making your business more ‘human’

Posting on social media gives your brand a face, and makes it seem more personable. It helps users relate to your brand, and to understand what makes your business tick. It’s also a great way to proactively engage, and be interactive so that customers feel part of your journey. After all, no-one wants to just feel like a number.

Worried about where to start with this? Don’t! Choose one of our plans and let us take the strain of your social media campaigns.

Get social media management done

Social media management isn’t as easy as it might seem, especially when you’re busy doing everything else. When LeadSocial can manage all your social media marketing for you, why worry about it yourself?

Simply select one of our excellent value plans and let us do the hard work. No stress, no hassle, just high quality social media marketing that hits the spot.

Contact us today and see what LeadSocial can do for you.