Four things only a social media agency can provide

01 April 2022By Ayleesha

You might have a dedicated marketing person. They may be a talented apprentice. Heck, you might even have a five-strong team of marketing pros. But there are four things that are only mastered by a social media agency.

1. Strategy – Confident you can put together a winning social strategy? You may want to think again

Question one: Which platforms should you use?

These stats (might not) help…
Facebook influences 52% of consumers’ online and offline purchases.
85% of followers feel more connected with a small business after following them
LinkedIn is responsible for 80% of B2B leads from social media

Question two: What type of content should you created?

These facts and figures (may not) lead you to the right answer…
Social video generates 1200% more shares than text and image content combined.
75% of B2B marketers use blogs in their social media content, compared to 61% of B2C marketers.
An infographic is 30 times more likely to be read than a purely textual article.

Statistics likes the ones above can make you think that you should be everywhere, creating every form of content known to man. But that’s never a good approach. Your audience will only use one or two main social platforms, and the content that engages them may not be the same as the content that’s most popular.
A social strategy that works involves research, data and deep analytics – a social strategy that works well demands a social media marketing agency that knows the right platforms to pick after they’ve dug through what they’ve found.

2. Time – There’s never enough of it

Social media marketing is time-consuming. Not only does content creation sap hours of your working day, you must also be quick to respond to comments and messages.
For the typical SME, these tasks are understandably seen as being less important than answering the phones, fulfilling orders and handling the things that keep your business ticking over from 9 to 5. Bit by bit, social media gets left behind.
When you outsource social media, it’s always the number one priority on someone else’s list.

3. Content creation is tough

Visual content is more than 40 times more likely to get shared on social media than other types of content.
Blogs, copy, images, video content, infographics, GIFs, 360 views, memes, tagged shopping posts, stories, live posts, polls and paid social. These only touch upon the content possibilities for your social media page. But here’s the brutal truth about social content – it demands skill to create. Like graphic designers, copywriters and video editors.

4. Analytics and ROI – You need a pro

Let me ask you a question (and answer honestly) – how often do you analyse your social media data? Every month, year, never?
All social platforms provide some form of analytics, but glancing over your data in separate places is never going to be very helpful. For analytics that pays, you need to see the complete picture – you need to know about website traffic, on-site sales, in-house calls. All of which require a litany of tools to track. Without an agency, it’s a migraine (to put it lightly).

Think that we could be the agency for you? Let’s talk about it.
Book your free social consultation with us today.