Cut through the noise: 5 quick tips for writing amazing social media posts

15 October 2020By Michelle

Cut through the noise: 5 quick tips for writing amazing social media posts

Feel like your social media posts just aren’t getting the attention they should? Sometimes it seems like you’re shouting into an abyss and no-one is shouting back.

Well don’t be put off. Often it just takes a bit of tweaking to help your social media marketing really hit the spot. And of course, if you’re short on time or simply find writing a chore, just pass it over to us – we’ll be happy to run your social media campaign for you, in all its glory.

Plus, we recommend have a look at our recent blog post Five Reasons Why Ignoring Social Media Is A Costly Business Move too.

Here are our top 5 tips:

1. Let it all out

Social media is not the place to get writer’s block. Try not to overthink your posts too much, just type as if you’re chatting to your mate down the pub. Obviously avoid clangers like swearing or wandering off track. But too much stiff, corporate type stuff is a real turn off.

Social media is meant to be fun, informative and engaging. Let your fingers do the work and get it all out there – just don’t forget to check it through before you hit post!

Unsure where to start? We get it – sometimes inspiration just isn’t forthcoming. So why not let the social media marketing experts at LeadSocial for it for you? Simply choose from our great range of cost-effect, flexible support packages and we’ll do the leg work for you!

2. Make your headlines eye-catching

Headlines are meant to grab you so make them snappy and interesting. Long headlines that are too long and convoluted don’t really cut the mustard. Plus, if you can trigger some kind of emotional response then all the better.

3. Write as if you’re talking to a 10 year old

No-one’s saying 10 year olds are daft (obviously). But the fact is children don’t generally have the attention span or experience to untangle super complex words or theories. So by pretending you’re writing for a child, you’ll start to naturally write more clearly. A good way to do this is to avoid any jargon where possible, and make it concise.

Too much waffle and jargon also make standing out from the crowd difficult. How are your readers supposed to know you’ve got something amazing to say when they need a dictionary to work it out?

Stick to the facts, and keep it simple. It makes far more business sense and your potential new customers will appreciate it.

If you’d like to discuss how to better write your posts and avoid jargon, reach out to us at LeadSocial and we’ll be pleased to help.

4. Do a giveaway

Let’s face it, everyone loves a freebie.

Running the occasional contest is a really impactful way of gaining social media followers and engaging with them. If giving some of your products feels a bit too painful for now, then launch a competition or a limited-time promotional discount.

5. A picture says a thousand words

Don’t make your social media campaign all about the words – add lots of relevant, high-quality images to your posts too. Research shows that posts containing photos are shared 54% more often than those just made up of text. And when content is shared, it’s much more likely to gain comments too.

It doesn’t matter what kinds of images you go for as long as they’re eye-catching and relevant. Either you can create the images yourself, or you can sign up for a couple of stock photo websites like Pexels and Pixabay. These let you download copyright-free images to use on all your social media platforms as well as your website. Many are free while some require the payment of a small fee.

Ready to create the kind of social media posts that really work?

Our team are on hand to make it happen. Whatever you need from your social media campaigns, get in touch now and start the conversation.